"There is a need for simplicity," says Andrew Jordan, senior vice president of marketing, "a need for the offer to communicate value. The 50% off is the kind of value they're looking for."
The survey of 1,000 travelers has a plus or minus margin error of 3.1%, according to a Wyndham contact. StrategyOne reports 59% of the respondents of the April online survey have encountered "bait and switch" tactics with travel deals. About 44% claimed the deals that they like are simply not available during their travel times.
Jordan says much of the traveling acumen can be attributed to the Internet. More travelers are using technology to shop the market before making the final decision.
Hoteliers are always searching for ways to beef up occupancy. The fallout from the past year has forced owners and staff to put on thinking caps for new ideas. Thus, StrategyOne's findings are considered key by Wyndham, which intends to blend the facts into the offers, some of which currently meet travelers' criteria for a good deal.
What has StrategyOne uncovered? First, 87% of the respondents say 50% off the original price is a good hotel deal. Of course, one night free also is a good deal, say 77%. And 89% are most likely to put their trust in the brand names.
"In today's competitive marketplace, consumers know they can get a great deal," Fred J. Kleisner, chairman and CEO, said in a prepared statement. "In fact, 62% of Americans do not expect to pay full price for leisure travel, according to our research. Consumers are clear about what a deal means to them; it's not just price and savings, it's value."
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