DIA Leads in Hotel Occupancy Rates

A total of 43,808 of the rooms were occupied in July, giving the highest occupancy rate in the metro area, shows the report authored by Robert S. Benton of Robert of Robert S. Benton & Associates. The average room rate is $75.92.

Boulder boasts the second highest occupancy rate at 80%. The market improves in the summer as students return to the University of Colorado. The average room rate is $102. The Boulder market has 51,274 rooms with 41,027 of them occupied. Downtown Denver, the single largest market with 159,039 rooms, saw 124,153 of them occupied in July, to give it a 78.1% occupancy rate. It boasts the highest average room rate at $127.36.

There are 85,870 rooms in first-class hotels along the southeast suburban market and 63,130 of them were occupied in July, giving that corridor a 73.5% occupancy rate at an average room rate of $82.24.

The 52,328 second-tier hotel rooms along the southeast corridor only had 35,199 of them occupied, giving it a 67.3% occupancy rate. The average room rate for the Class B and Class C properties was much lower than its newer and better located counterparts, managing an average room rate of only $51.74.

The Denver South corridor, with 69,032 rooms saw 49,930 of them occupied, for an occupancy rate of 72.3% and an average room rate of $71.92. The US 36 corridor between Denver and Boulder, with 60,992 rooms, only filled 41,849 of its rooms, giving it a 68.6% occupancy rate. The average room rate along the corridor stand at $86.85.