The deal is aimed at consolidating Minneapolis-based Carlson's global ownership of the Park brands and is expected to bring "brand clarity and growth" to Park Plaza and Park Inn hotels, the company says. Financial terms of the transaction were not disclosed.
"This acquisition demonstrates our commitment to the future of the Park brands and allows us to focus on accelerated growth," says Jay Witzel, president and CEO of Carlson Hotels Worldwide. He says Park Inn, in particular, is "poised for aggressive global growth." Carlson began developing and marketing Park Plaza and Park Inn as separate brands three years ago, he says. There are 34 Park Plaza hotels operating in 13 countries and 68 Park Inn's in six countries. Park Plaza Hotels & Resorts is a mid-scale segment full-service hotel chain, while Park Inn hotels offers a relaxed environment in the economy category.
In a separate deal, Carlson bought the rights to the Park Plaza and Park Inn brands in the Asia Pacific region from Asian-based Park Plaza Kemayan.
With this acquisition, Carlson Hotels Asia Pacific includes 49 hotel locations in 11 countries. Park Plaza Hotels Europe owns, operates and franchises Park Plaza hotels in Europe, the Middle East and Africa. Rezidor SAS is the master franchiser for Park Inn hotels in Europe, the Middle East and Africa.
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