Lean On Me debuted here in June 2003 with a 1,400-sf store. The company's founder and president is Rita Lesser, who spent 14 years in the finance end of the healthcare business as the director of vendor relations for a multi-hospital system.
"We cater to an ageless, genderless and limitless demographic," Lesser says. "It encompasses not only carb-conscious consumers, but also diabetics, who make up 40% of the clientele in our first store, as well as individuals who suffer from Celiac disease and can't digest wheat or gluten, and those who have undergone weight-loss surgery."
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