The addition is part of a $10-million makeover that also includes a new façade and the renovation of three entrances. The alterations will provide a Mediterranean esthetic and include new storefronts and overhangs and direct access to the stores from the outside. There will be additional lighting in the food court, expanded seating areas, new floors, restrooms and upgraded common areas. Work begins this August and interior remodeling will start in early 2006. The entire project is expected to take a year.
"We believe that this lifestyle addition will enhance the offerings at Edison Mall and at the same time create an inviting element," said John Albright, SVP of development for the Indianapolis-based owner, in a statement. Calls to Simon were not returned by deadline.
The addition of lifestyle wings at older properties is in keeping with industry trends. Arlington, VA-based Mills Corp. is adding a 110,000-sf, $38-million designer wing, Colonnade, at Sawgrass Mills, for example, and taking that tack at some of its other Outlet destinations. Simon is taking a "Main Street" approach to its planned Hamilton Town Center in Noblesville, IN.
Edison is the largest and longest established mall here. It opened in 1965. In 1998, it underwent a multi-million-dollar renovation that included the addition of skylights. David Anderson, area manager for Simon, says the renovation "will impact the entire Fort Myers' market area. The fresh look and the addition of innovative lifestyle stores will help generate renewed excitement."
The Beck Group of Dallas is heading exterior architectural renovation, and Atlanta-based Daugherty & Associates is handling interior renovations.
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