John Bucksbaum, chief executive officer of General Growth Properties, comments that by the time the mall is redesigned and repositioned in 2010, "Cottonwood will looknothing like its present form." Under plans being reviewed by the City of Holladay, the mall site will include including condominiums, townhouses, cottages and single family homes.

The other elements of the retooling will include retail shops, cafés, restaurants, a specialty grocery, a cinema and upscale office space. Parking will be accommodated on decks hidden behind the buildings.

Under the new plan, the main commercial uses are accessed from Murray-Holladay Road and Highland Drive, linked to a central square by a short main street lined with shops, offices and residential lofts. The plan for the 57-acre Cottonwood property is beingt developed for General Growth by Duany Plater-Zyberk and Co., which has designed more than 300 new and existing communities in the US and overseas.

General Growth is also redeveloping nearby Fashion Place shopping center. One of the concerns in devising the plan for Cottonwood, according to Bucksbaum, was to analyze how each of the developments serves the same regional market and to ensure that they do so in complementary ways.

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