"In the past two years, our firm has grown geographically and significantly expanded its capabilities," says CEO George McCann. "Rebranding the company will help position us in the marketplace as a national firm, and a single national brand will provide our staff with a unified vision."

Formerly privately owned by its founders, that scenario changed three years ago when Trivest Partners, a Miami-based private equity firm, bought a majority interest. Since then, the company has expanded its reach with the 2005 acquisition of Camden, NJ-based Damiano Long, and the 2006 acquisition of both Advantage Engineering of Harrisburg, PA and the Phoenix-based CMX.

Observers say the name change is also tied to image-related issues. Company founder Howard M. Schoor, who retired two years ago, is slated to go on trial in December on bribery charges involving Ocean Twp., NJ officials. Schoor has denied the allegations. And in the early '90s, co-founder Stephen DePalma was charged but subsequently acquitted on similar charges.

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