Recap Changes to CAS Brand

CAS Financial Advisory Services' CEO David Smith says the rebranding was necessary to demonstrate the company's commitment to the CAS Partners' platform. Additionally, "the purpose of the rebrand is to make our customers and larger institutional companies aware that not only are we wonderful people who can do great things, but that we're also attached to this larger enterprise, and we can provide combined operations services that no property management company can do, and asset management services that property management companies can't do," Smith tells GlobeSt.com.

The company currently oversees $4 billion in for the multifamily market in four major asset classes. Thes are condominium loans, bonds and loans, sponsor equity and mezzanine loans.

Recap Advisors joined Consolidated American Services Inc. in 2007. Smith says the rebranding took two years because CAS Partners had not yet solidified its own identity. The CAS Partners brand, which includes Riverstone Residential as a subsidiary, was unveiled in February 2009.

Smith acknowledges that developing the new identity also took some time. He explains that CAS Financial Advisory Services provided the best fit, partly to carry the name of Recap Advisory to the new identity and partly because it was descriptive of how the company fit into the larger platform. "The challenge was to have a name that was meaningful not just on first impression, but in the entire context of the company," Smith adds.