Northern California's Women of Influence Continue to Push Forward

Meade--who is focused on solving the acquisition, expansion, leasing, relocation, disposition and auto mall development needs of owners, tenants, investors, developers, manufacturers, and franchisees--began by discussing how she is determined to look at the glass as half full rather than half empty, despite what's happening in the economy and in her specialty, the auto industry. By using GM's recent bankruptcy as just one example, she discussed the affect it could potentially have on the real estate industry. "Yes, there will be dealership closures," she said, but she noted that there are also opportunities. "Owners can redevelop or reposition the lots," she said. "It is about coming up with creative solutions once the automotive closures flood the industry."

Following the insightful opening, a panel comprised of five of this year's honored nominees, continued discussing the current economic environment. Moderator Sonia Ransom, a partner at Allen Matkins Leck Gamble Mallory & Natsis LLP, began the discussion asking panelists what triggers they are looking out for that might suggest that the markets are stabilizing. The general consensus was that job creation was the key ingredient.

"I am waiting for job creation to peak its head around the corner…that will be the key indicator," said panelist Jeanne Myerson, president & CEO of the Swig Co. LLC. Ginger Bryant, CFO of Sares Regis Group of Northern California, Pam Duffy, a partner at Coblentz, Patch, Duffy & Bass LLP, Cathy Greenwold, executive vice president at TMG Partners, and Nancy Morse, a senior vice president at Grubb & Ellis Co., agreed that job growth and confidence will help turn things around.

"The industry will probably get a little leaner and meaner," said 21-year veteran Morse, who explained that there might be more mergers, as companies change the way they are doing business to come through on the other side.

As for smaller development companies, Greenwold explained that they are in the position to have great opportunities. "We stopped buying and as a result, we are prepared to move forward on projects quickly."

"We are seeing that the risk will be different going forward," noted Bryant, "but this too, shall pass."

The read more about this years honorees, click here.