More than 1,000 new luxury condos and 2 million square feet of newly built office space is available in Buckhead, according to the ad, which also reads: "But hurry, opportunity doesn't knock twice." The effort to change Buckhead's image as the most expensive submarket in Atlanta is considered unusual on a national level.
"This is clearly an attempt to change that. The tougher question is whether it will drive a lot of incremental sales," says Tim Calkins, a Northwestern University marketing professor. Click here to read more from the Atlanta Journal-Constitution.
© Touchpoint Markets, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to asset-and-logo-licensing@alm.com. For more inforrmation visit Asset & Logo Licensing.
