Editorial products delivered by email are becoming an increasing source of advertising revenue for publishers. Developing and retaining qualified circulation is key to sustaining ad revenue growth.
Circulations are being threatened by the industries attempt to stop the unwanted delivery of promotional email. In the fight against SPAM, many publishers are experiencing large drops in editorial circulations. The culprits are SPAM filters. These are software applications installed on email servers that receive email for individuals in companies. SPAM filters are also being installed by email providers like AOL, YAHOO, and Hotmail. These filters will scan a message to determine if it is a promotion. If the message has too many promotional keywords, is too long, or contains too much HTML it is bounced.
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