Is There Room for Juan Valdez Cafes?

The Columbia-based parent company of the Juan Valdez coffee chain is looking to franchise stores across North America in attempts to expand the brand. Outside of Colombia it only runs about 27 locations.But so far the company-owned units haven't had the best of luck in the US. It closed locations in Seattle, Washington DC and one in New York's Times Square.The product certainly has brand recognition here. Juan Valdez is sold in Walmart and other stores across the country. And lots of people probably remember those Juan Valdez commercials that used to run.But with Starbucks, Dunkin' Donuts and regional chains all over the place, is there room for another player with a large footprint?ALSO: Feeling Strong, Chico's Goes for Growth