LONDON-Apple Inc. has opened its largest store yet in the Covent Garden complex here. The 30,000-square-foot store at No. 1 The Piazza, the city’s second Apple store, is also the company’s 300th retail location.
This store features special rooms dedicated to hands-on use of Macs, iPads, iPhones and iPods, as well as a Start-Up room that helps customers get familiar with their new purchase, and rooms and a courtyard for training classes. The store has 300 employees.
The company began selling its products in its first retail store in Virginia in 1999. Apple’s other London store is on Regent Street, and the firm now has stores in the US, UK, Italy, Australia, Canada, Japan, China, Switzerland, Germany and France. During its most recent conference call, CFO and SVP Peter Oppenheimer said Apple expects to open 24 stores in the next three months, including new stores in Paris and Shanghai and the company’s first two stores in Spain, to open in Barcelona and Madrid
The company expects to quadruple its past quarter earnings of $4 billion in the next three months with new products iPhone 4 and the iPad line. “iPad is off to a terrific start, more people are buying Macs than ever before, and we have amazing new products still to come this year,” says Steve Jobs, CEO.
© Touchpoint Markets, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to asset-and-logo-licensing@alm.com. For more inforrmation visit Asset & Logo Licensing.
