Advance to Build Luxury Mixed-Use in Hoboken

HOBOKEN, NJ-More mixed-use residential is coming to Hoboken with the announcement of plans for Willow14, a LEED-certified luxury rental building to be located at 14th Street and Willow Avenue. The development, Advance Realty’s first in the city, will consist of 140 luxury apartments, 22,000 square feet of retail space, and 387 parking spaces below grade. Plans call for site remediation this month, with construction to begin this year. The building should be ready for occupancy by the end of 2013.

“Advance has studied the Hoboken market for many years, and we felt that the timing was right to move forward on the development of a dynamic, new apartment and retail building,” says Kevin Tartaglione, senior vice president and COO of Development of Bedminster, NJ-based Advance Realty. “This project has come to fruition because the market is currently demanding a high-end, energy efficient and centrally located rental building across from New York City that allows residents to live a vibrant lifestyle with convenient access to shopping and dining.”

Willow14 was recently selected as by the Hudson County Planning Board as a recipient of a 2011 Smart Growth Award, which recognizes sites that preserve existing resources and repair damaged systems; sites that include affordable housing and workforce housing; and sites that are walkable and promote public transportation.

The seven-story building will feature energy efficient technology and amenities including a pool, terraces, green roofs and a spacious community center. The site also is close to the Manhattan Ferry and PATH train, giving easy access to Manhattan. “As both the residential and retail markets continue to pick up steam, we expect interest in Willow14 to be extremely high,” Tartaglione says.