NEW YORK CITY-Roberta Freymann, the clothing and furniture designer, has leased 8,000 square feet at 336 W. 37th St. in a move that signals continued interest among creative tenants in Midtown's far west side.
The company will move its operations to the spot, dubbed the Arts Building, from 117 W. 28th St. in a deal brokered by Savitt Partners. Philippe Ifrah, a general partner at IGS Realty, the owner of the building, represented IGS in-house on the deal.
Savitts’s Marc Schoen arranged the five-year lease for the tenant with son Michael Schoen and Brian Neugeboren. He tells GlobeSt.com that he is seeing more fashion and other creative tenants looking at this area, in part because of how hot Union Square and Chelsea have gotten.
“Between 8th and 10th Avenues and between 34th and 57th Streets—a lot of the creative companies are now looking to move there,” Schoen says. Roberta Freymann “said that the primary thing they were interested in was location and the triangle of Grand Central, Port Authority and the Long Island Railroad.”
The retailer also had good light and windows as a consideration for its design department, which didn’t want to be in a typical garment center building. “They really wanted a very hip building in the midtown area, that gave them a little something cool and downtown, which the Arts Building does provide,” Schoen adds.
Asking rents for space in the 15-story, 150,000 square foot building were in the mid-$30s.
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