NEW YORK CITY-Sandow, a media, consumer and marketing company, will be shifting its Manhattan operations to nearly 40,000 square of space at Rockefeller Group Development Corp.'s Time-Life Building by this coming spring. The firm, whose brands include NewBeauty, Interior Design, Worth, Fred Segal, Luxe Interiors + Design, Culture + Commerce, Material ConneXion and Furniture/Today Group, will be moving its offices at 360 Park Ave. and its subsidiaries Material ConneXion and Culture + Commerce at 60 Madison Ave. to its new global headquarters offices at 1271 Ave. of the Americas. Sandow, which maintains its corporate headquarters in Boca Raton, FL, will occupy the entire 38,838-square-foot 17th floor of 1271 Sixth.
David Falk, president of the New York Tri-State region for Newmark Grubb Knight Frank, and Jason Greenstein, senior managing director at NGKF, brokered the deal for Sandow, which currently occupies approximately 20,000 square feet on the 17th floor at 360 Park Ave. Terms of the lease with the Rockefeller Group were not disclosed.
“The time had come for us to establish a global headquarters in New York City, the heart of many of the industries our businesses exist in, such as beauty, design, media, finance, and fashion,” says Adam Sandow, chairman and CEO. He adds that it was “critical to find a single floorplate that would allow us to have all of our brands in one place.” A company spokesperson says the firm currently employs about 150 workers in New York City and has plans for further growth in the future.
The company has appointed Gensler, which will be working with Cindy Allen, editor in chief of Sandow's Interior Design magazine, to design the new NYC offices.
The new Sandow space at the Time-Life building will feature what the company describes as “the world's largest materials library” created by subsidiary Material ConneXion, a global materials consultancy firm. The library will house more than 7,000 advanced and sustainable materials collected by the company's worldwide team of material scientists and experts. In addition, a gallery and event space will feature a rotating series of exhibitions on art, materials and innovation.
The new offices will also include a Fred Segal concept studio, designed to test and mock up store designs, fixtures and merchandising ideas, and a video studio.
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