Durst, C&W Give WTC Further Push

NEW YORK CITY-With a year to go before the tower opens its doors, One World Trade Center is getting an extra promotional push from the Durst Organization and Cushman & Wakefield. C&W and Durst on Wednesday issued a 48-page brochure intended to send the message that the forthcoming 1,776-foot-tall office tower will be “the world's signature address for business.” In 2010, Durst signed on as a co-investor in 1WTC with the Port Authority of New York and New Jersey.

Further, C&W is bolstering its global marketing campaign of the tower's office space with a feature video that will début in 60 countries. It will be shown in the firm's 253 office reception areas around the world.

“One World Trade Center is attracting growing levels of worldwide interest and excitement,” Tara Stacom, the C&W executive vice chairman who's leading the global marketing program on behalf of the company, says in a release. “Our expanded marketing campaign emphasizes the office tower's unsurpassed standards of design, construction and prestige.”

Thomas Bow, SVP with the Durst Organization, adds that along with “unparalleled views and unmatched prestige,” 1WTC establishes “new standards for design and operation. Its floors are robust and flexible, and offer outstanding opportunities to create a highly efficient and advanced workplace.”  

At present, the tower is 55% leased, with its largest tenant being Conde Nast, which will establish its global headquarters in a 1.2-million-square-foot space covering 25 floors. The Vantone China Center and the US General Services Administration have also taken space at the property.

Separtely, on Wednesday the Port Authority announced the competitive sale of Consolidated Bonds, 177th Series, in the aggregate principal amount of $350 million. The bonds were awarded to Wells Fargo Bank, and proceeds from the sale will go to capital projects in connection with Port Authority facilities and/or for refunding the Port's obligations.