NEW YORK CITY-JEMB Realty is investing $50 million to change the discount image of the Herald Center mall here.
The owner plans to replace the black-tinted glass panels on the structure's first three floors with transparent panes, as well as install LED lighting panels on floors 4-10, according to the New York Post.
“This black, ugly building is going to be beautiful,” JEMB principal Morris Bailey says. The company has also hired CBRE to market what could be about 80,000 square feet of space for lease. As part of the space reconfiguration, ASA College, which currently occupies floors 2 and 3 of Herald Center, will move into all the old Daffy's space on floors 4-7. The school will have its own entrance on West 33rd St. JEMB will recapture ground-floor footage previously used as an elevator lobby for Daffy's, which at one time occupied nearly 100,000 square feet of the 250,000-square-foot center. See story in the New York Post.
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