LADERA RANCH, CA—Strategic Capital Holdings, LLC says Michael Tippner has joined its marketing team. As vice president of internet marketing, Tippner is responsible for the design, implementation and future strategy of desktop and mobile websites, mobile applications and internet marketing programs for Strategic Storage Trust, Inc. (SSTI), a publicly held REIT targeting the self-storage market, and SmartStop® Self Storage, the retail brand for SCH and SSTI (www.SmartStopSelfStorage.com).
“Mike is an exceptionally creative individual with over 15 years of experience in a global setting,” said H. Michael Schwartz, president of SCH. “He knows every aspect of marketing and advertising -- from online ad strategy, SEO and web design to highly sophisticated search-engine marketing. We're thrilled to have someone with Mike's energy and diverse skills.”
Prior to joining SCH, Tippner was manager of marketing programs and communications for Emerson Embedded Computing and Power in Carlsbad, Calif. Tippner headed up the manufacturing and technology company's worldwide marketing team, overseeing graphic designers, copywriters, public relations specialists and freelancers, and was accountable for the company's online and offline marketing collateral development, lead generation campaigns and public relations initiatives.
Tippner designed and developed Emerson Embedded Power's websites and performed several search engine optimization and marketing campaigns that increased organic search engine traffic by 500 percent and sales conversions by 300 percent.
From 2006-07, Tippner was director of marketing for ISD Corporation, where he created and implemented ISD's brand strategy and identity guidelines. He was publications manager for The Outdoor Channel in 2005-06, and marketing communications manager for Triple Net Properties in Santa Ana, Calif. from 2002-05.
Tippner received a bachelor's degree in communications and advertising from California State University at Fullerton.
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