ORLANDO-The hotel sector in Orlando was hot in February, perhaps fueled by the cold weather in the northern part of the nation.
Hotels in Orlando reported a 76.3% room occupancy rate in February, up from the 74.5% rate posted a year earlier. Daily room rates were also higher this year at $111.88, a 2.7% increase from 12 months prior, according to data provided by Smith's Travel Research.
Michael Terry, an instructor in the University of Central Florida's Rosen College of Hospitality Management, tells the Orlando Sentinel that an improving housing market, a more bullish Wall Street and low interest rates are boosting consumer confidence.
Except for gas and food prices, most economic forces are working in Central Florida's favor, he says. See story in the Orlando Sentinel.
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