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He also has extensive reporting experience in the food manufacturing industry for national trade publications.","imageLarge":"http://images.globest.com/contrib/content/uploads/sites/313/2016/01/David-Phillips_avatar_1454093129-136x136.jpg","webUrl":"/author/profile/-/"}],"publication":"Globe Street","kicker":"","kickerNode":[],"prettyDate":"May 29, 2013","pubDate":"2013-05-29 08:42:00:000","modifiedDate":"","isDownload":"false","primaryCategory":{"channelName":"","sectionName":"","name":"","uri":"","slug":"","channelUri":""},"tags":[],"image":{"uri":"","width":"","height":"","alt":""},"embed1":"","embed2":"","summary":"SAN FRANCISCO-Marcom agency is now largest tenant at Waterfront Plaza, occupying nearly 40,000 square feet.","categories":[],"allCategories":[{"sectionName":"","channelName":"GlobeSt Market"},{"sectionName":"San Francisco","channelName":"GlobeSt Market"}],"bodyArray":["<p xmlns:i=\"incisive-repository\" xmlns=\"http://www.w3.org/1999/xhtml\"><span style=\"font-size: 12px\">SAN FRANCISCO-</span><strong>Transwestern</strong> <span style=\"font-size: 12px\">has brokered a long-term lease for an additional 13,000 square feet in San Francisco's prestigious</span> <strong>Waterfront Plaza</strong> <span style=\"font-size: 12px\">to accommodate an additional expansion by</span> <strong>Giant Creative/Strategy LLC</strong><span style=\"font-size: 12px\">, a rapidly rising marketing communications agency specializing in the healthcare industry. The added space at 1700 Montgomery Street now makes Giant the Waterfront Plaza's largest tenant, occupying a total of nearly 40,000 square feet.</span></p> <p xmlns:i=\"incisive-repository\" xmlns=\"http://www.w3.org/1999/xhtml\">“Giant Creative/Strategy is a remarkable San Francisco business success story,” said Transwestern SVP <strong>Markus Shayeb</strong>, lead broker on behalf of Giant. “Less than a decade ago the firm occupied just 4,000 square feet. With two recent office space expansions, the growth mirrors its impact on positioning, branding, strategic communication and creative development for its healthcare clients.”</p> <p xmlns:i=\"incisive-repository\" xmlns=\"http://www.w3.org/1999/xhtml\">Built in 1976, Waterfront Plaza is a 297,000-square-foot, four-story office complex close to the downtown San Francisco waterfront within a short walk of <strong>Fisherman's Wharf, Pier 39, North Beach,</strong> the <strong>Ferry Building</strong> and ample transportation options.</p> <p xmlns:i=\"incisive-repository\" xmlns=\"http://www.w3.org/1999/xhtml\"><strong>Wesley Powell</strong> of <strong>Jones Lang LaSalle</strong> represented the landlord in the transaction.</p> <p xmlns:i=\"incisive-repository\" xmlns=\"http://www.w3.org/1999/xhtml\">Founded in 2002, Giant Creative/Strategy is the largest full-service independent healthcare advertising agency on the West Coast, and recently expanded its office space by 6,000 square feet. </p>"],"slides":[],"video":null},"youmightlike":null,"readnext":{"contents":[{"uri":"/2025/07/10/florida-ends-tax-on-commercial-rent-bringing-relief-to-tenants/","title":"Florida Ends Tax on Commercial Rent, Bringing Relief to Tenants","byline":"Anthony Russo","summary":"The removal of the tax will increase the state's competitive advantage and lure more folks to Florida. 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