Archetype Rebrands Under Starwood Umbrella

GREENWICH, CT-Known as Archetype Mortgage Capital when it was under the umbrella of LNR, Archetype has a new name to reflect its new ownership. The CRE conduit loan origination platform co-founded by Larry Brown is now known as Starwood Mortgage Capital, a moniker reflecting its integration into locally based Starwood Property Trust, which acquired it in April as part of its $1-billion acquisition of LNR.

“We are proud to continue to provide our customers with the highest level of service, but are now backed by Starwood's strong balance sheet, have access to Starwood's global network and benefit from Starwood Property Trust's sterling reputation,” Brown, president of the renamed company, says in a release. Barry Sternlicht, chairman and CEO of Starwood Property Trust, adds that the name change serves as “a signal to all customers, partners and employees that Starwood Mortgage Capital has the backing of a premier real estate finance company with a global reach and strong access to capital.”

Starwood Mortgage's commercial mortgage program runs the gamut of the major food groups, spanning properties across North America. It offers five, seven- and 10-year fixed-rate mortgages, bridge/transitional loans, mezzanine loans and preferred equity structures. The company has offices in Charlotte, NC; Miami Beach, FL; Newport Beach, CA; and New York City.