Marketing Firm Renews at Balcones Center in Northwest Austin Submarket

AUSTIN, TX-CBRE says Brandmuscle has renewed a lease on 21,945 square feet at Balcones Center 11149 Research Blvd., Austin.

The firm, formerly known as TradeOne Marketing locally, has occupied the fourth floor since 1991.

Nate Stricklen and Erin Morales, with CBRE Austin, represented Brandmuscle in lease negotiations.

Brandmuscle offers marketing software that enables brands to own the local decision point by empowering their network of local distributors, dealers, franchisees and salespeople with everything they need to deliver brand-approved marketing tactics customized to local needs, tastes and other relevant differences that can affect the sale. Services include marketing design, incentive program management, media tracking, and more.

Brandmuscle has more than 90 of its 550+ employees located in the Austin area. “With the majority of employees living in the north and northwest sectors, this Arboretum-area location is ideal,” said Dan Hickox, chief technology officer at Brandmuscle.

Demand for office space in northwest Austin is high. According to CBRE's second quarter MarketView, the northwest submarket had the highest absorption (117,780 square feet) and the third lowest vacancy rate (13.5%) behind the central business district and southwest submarkets. The northwest submarket has recorded positive absorption for the last ten quarters, totaling more than two million square feet and representing more than 52% of the total absorption in Austin during that same time period.

“Brandmuscle analyzed multiple relocation options. Ultimately, the disruption of a potential move, the geographic longevity and new ownership putting their best foot forward to retain their tenancy all contributed to their decision to renew and stay put at Balcones Center,” said Stricklen.

CBRE Group, Inc., headquartered in Los Angeles, is the world's largest commercial real estate services and investment firm (in terms of 2012 revenue).  The company has approximately 37,000 employees (excluding affiliates), and serves real estate owners, investors and occupiers through more than 300 offices (excluding affiliates) worldwide.