MIAMI—Swire Properties Inc. reports it has hired One Sotheby's International Realty and Fortune International Realty to lead its sales and marketing efforts for its Brickell City Centre's condominium residences here.
Maile Aguila, senior vice president of sales for Swire Properties, conceived the idea to hire two realty firms to market and sell the Brickell City Centre project. The dual sales concept is believed to be a first for a Miami residential project, the company states.
"Brickell City Centre is unlike any other project in Miami, which is why we decided a non-traditional approach would complement the development's unique offerings,”Aguila says. “We are confident about the market penetration and experience of these two renowned brands, and know they will put their best efforts and teams behind Brickell City Centre condominiums.”
Both brokerages will begin sales efforts in April for the 820 condominium residences currently under construction as part of phase one of Brickell City Centre. The first phase is scheduled to be completed by the end of 2015 and will also include a luxury shopping center, hotel EAST, Miami by Swire Hotels, a wellness center and Class-A offices.
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