ATLANTIC CITY, NJ—A newly formed not-for-profit is poised to begin its work to bring convention businesses to the struggling hotel/casino properties on the boardwalk here.

Meet AC, was created from within the Casino Reinvestment Development Authority in a move intended to allow the Atlantic City to compete more effectively with other cities for the highly contested convention business, according to The Press of Atlantic City.

The five-member board of Meet AC met last month for the first time and is in the midst of a search for a CEO and sales team. As a registered non-profit, Meet AC can sidestep state regulations that disallow commission incentives and restrict travel for convention sales.

Atlantic City Alliance President Liza Cartmell says, “We feel very strongly that this is the next best way to free up the sales team from the onerous restrictions that New Jersey puts on this type of an operation.”

The Meet AC board is chaired by Jeff Albrecht, general manager of the Sheraton Atlantic City Convention Center Hotel. The other four board members are CRDA Executive Director John Palmieri, Resorts Vice President of Hotel Operations Mark Sachais, Tropicana Vice President of Hotel Operations Alan Rivin and local restaurant owner Frank Dougherty. See story in The Press of Atlantic City.

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