C&CCNKF Helps Rocket Fuel Expand

REDWOOD CITY, CA—Rocket Fuel, a digital marketing solutions provider says it has quadrupled its office space in six of its U.S. locations, including its headquarters in Redwood City.; San Francisco; New York City; Los Angeles; Chicago; and Detroit.

Since December 2013, Rocket Fuel has more than doubled its headcount from 2012 to 2013, and currently has 710 employees; an increase of 87% from the same time last year.

Founded in 2008, Rocket Fuel is a technology company that has built a big data and artificial intelligence platform to serve digital advertisers.

“Investing in a strong company starts with hiring the best talent. Make no mistake, we would not be where we are without the strength of our employees,” said Peter Bardwick, CFO of Rocket Fuel. “The combination of our world-class team and innovative technology has propelled our growth and will continue to be the foundation of our success.”

“Rocket Fuel is exemplary of the Silicon Valley tech success stories,” said Kristoph Lodge, a Cornish & Carey Commercial Newmark Knight Frank senior vice president who, together with Jack Troedson, a C&CCNKF executive vice president, represent Rocket Fuel nationally. “The Bay Area commercial real estate market has certainly seen more than its share, and Rocket Fuel's sound business model and smart technology is driving national and international expansion at an impressive rate.”

“It has been a very exciting year for Rocket Fuel,” said Kirk Thompson, director of real estate and facilities. “In addition to our new headquarters space, we negotiated five permanent leases across the country, and secured six short-term spaces and 10 subleases. Together with C&CCNKF and its national partner Newmark Grubb Knight Frank, we identified the optimal space for new and future employees in creative ways to best support Rocket Fuel's evolving business.”

Totaling 350,000 square feet, leases completed in the past six months include:

• Greater Los Angeles: Rocket Fuel signed a new 30,000-square-foot lease at 2121 Park Place in El Segundo with Invesco/SSV Properties. Rocket Fuel will relocate from its previous 9,000-square-foot office in December 2014.

• San Francisco: Rocket Fuel signed a new 48,876-square-foot lease at 1455 Market Street with landlord Hudson Pacific. Rocket Fuel will relocate from its 7,500-square-foot office in September 2014.

• New York: Rocket Fuel signed a new 90,000-square-foot lease at 100 West 33rd Street with landlord Vornado. Rocket Fuel will relocate from its previous offices totaling 25,000 square feet in July 2014.

• Chicago: Rocket Fuel signed a new 44,590-square-foot lease at 350 New Orleans Street with landlord Shorenstein. Rocket Fuel will relocate from its 14,600-square-foot office in July 2014.

• Redwood City, Calif.: Rocket Fuel signed a new 140,000-square-foot headquarters lease with landlord Equity Office at 1900 Seaport Boulevard in Pacific Shores Center, a 10-building, 1.7-million-square-foot campus in Redwood City filled with amenities, comforts and conveniences. Rocket Fuel relocated in March of 2014 from its previous 30,000-square-foot office in Redwood City.

• Rocket Fuel also leased new, larger offices in Detroit and London.

Rocket Fuel delivers a leading programmatic media-buying platform at Big Data scale that harnesses the power of artificial intelligence (AI) to improve marketing ROI in digital media across web, mobile, video, and social channels. Rocket Fuel powers digital advertising and marketing programs globally for customers in North America, Europe, and Japan.