Suburban Brokers Join Berkshire Hathaway

CHICAGO—Berkshire Hathaway HomeServices has just added another local brokerage to its network, this time in suburban Naperville, giving it the opportunity to do business under one of the most respected corporate brands in the US. Prudential Starck, REALTORS® of Naperville has joined the network and will operate as Berkshire Hathaway HomeServices Starck Real Estate of Naperville.

Since Berkshire Hathaway HomeServices was founded in September 2013, nine separate brokerages serving the Chicago-area have signed up. “Those companies collectively have 51 offices and 1,945 agents,” a Berkshire Hathaway spokesperson tells GlobeSt.com. Across the nation the network now counts 34,000 agents and 1,046 offices operating in 47 states.

“Brand image is so important in real estate and we are now part of a brand inspired by Berkshire Hathaway Inc., one of the world's most trusted and respected corporations,” says Cheri Gilson, managing broker of the Naperville firm. “Berkshire Hathaway HomeServices is fresh, intelligent and built for a new era in real estate. We're excited for our opportunities and ready for the responsibility of representing this fine brand.”

Gilson adds that affiliating with Berkshire amounts to a “grand re-opening.” For example, she remodeled her headquarters to reflect the network's cabernet, cream and white color scheme and markings. Furthermore, her ability to recruit brokers was boosted by the new connection. “Real estate professionals are intrigued by the brand and its long-term potential,” Gilson says. “We've recruited a dozen new agents recently and plan to become one of the fastest-growing brokerages in Illinois.”

“Consumers want to see the Berkshire Hathaway HomeServices yard sign at their properties,” she adds. “With those signs come higher expectations of service, trust and expertise, and we will deliver.”

The brokers gain access to Berkshire's technology platform and marketing support, and can also access ongoing business consultation and professional education. Furthermore, customers will encounter new and interactive websites, which offer accurate home-valuation tools, neighborhood data, drive-time assessments and more.