ATLANTIC CITY, NJ—Liza Cartmell, the leader of Atlantic City's marketing agency that created the “Do AC” tourism campaign, has resigned as president of the Atlantic City Alliance.
The alliance has named former chief strategy and communications officer of ACA Jeff Guaracino as its new executive director. Cartmell had led the alliance since leaving Aramark in 2011, according to the Philadelphia Business Journal.
"Atlantic City is in a time of transition and all its major institutions, elected officials, employees and residents are proactively adapting to a new reality," Tom Ballance, president of Borgata Hotel Casino & Spa and chairman of ACA's board, states. "Liza Cartmell did an outstanding job as president launching the organization and the successful 'Do AC' campaign."
Cartmell steps down amid talks of eliminating the casino-funded ACA in order to use its $30 million annual budget to stabilize Atlantic City's tax base, according to the Press of Atlantic City. Cartmell told the newspaper that those plans to end the agency prompted her resignation. See story in the Philadelphia Business Journal.
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