Livermore Premium Outlets Re-Branding

LIVERMORE, CA—Just three years after its grand opening, the Bay Area's premier outlet shopping center is changing its name. Livermore Premium Outlets, will be rebranded and named San Francisco Premium Outlets in conjunction with a major expansion, according to parent Simon Premium Outlets.
The 512,000 square-foot center, is located in the affluent East Bay area of northern California and offers savings of 25% to 65% every day at 130 brand outlet stores, including:  Armani, Barneys New York, Bloomingdale's Outlet, Burberry, Cole Haan, DKNY, Polo Ralph Lauren, and Prada.  The center opened in 2012 and is currently undergoing a significant expansion to add 185,000 square feet to be populated by leading designer brands, opening on August 13, 2015.
"The new name better reflects that residents from the entire Bay area as well as visitors from all over the world are shopping and enjoying the superior mix of merchants that is offered by San Francisco Premium Outlets," said Stephen Yalof, CEO of Premium Outlets. "The rebranding of the center will also serve to further highlight the exciting additional merchants and amenities that are being added as part of the current expansion."
The Simon Premium Outlets portfolio offers a diverse mix of luxury, designer and popular retailers representing the best in fashion, family and home. The company operates 84 Simon Premium Outlets in the United States, Puerto Rico, Canada, Japan, Malaysia, Mexico and South Korea.