Auction.com sold more than 50,000 properties in 2014 leveraging Internet technology and has made it possible for buyers and sellers globally to conduct real estate transactions more easily. Auction.com reports that Internet use has soared in recent years among people looking to buy residential and commercial properties, and the Zillow, Trulia and Realtor.com websites are visited by tens of millions of people each month.
According to Jeff Frieden, CEO and co-founder of Auction.com, “Technology continues to be a significant driver in providing today's real estate buyers and sellers with the type of experience they want—one in which transactions are easier, more efficient and more transparent. This has been our mission from the beginning, and so we are honored that HousingWire has once again recognized our potential to impact the market positively.”
Frieden tells GlobeSt.com, “Auction.com is at the forefront of changing the way real estate is bought and sold, stripping away the layers of complexity and replacing them with automation and efficiency to create a more efficient and transparent experience for buyers, sellers and brokers alike. Leveraging technology, we've made it possible to transact real estate online, first through our Internet platform and now through mobile devices—because real estate investors and the brokers who represent them are constantly on the move.”
HousingWire's publisher and CEO Paul Jackson adds, “Technology is changing both the mortgage and real estate industries in tangible and positive ways. The honorees that are part of the 2015 HW TECH100 are shaping this revolution, helping forge the future of an industry that drives the US economic engine.”
Following a $50-million investment by Google Capital in March 2014, Auction.com began ramping up its development of mobile offerings to meet the needs of an audience that is increasingly on the go, leading to recognition by AlwaysOn as an OnMobile Top 100 winner for 2014. The company released an iPad app in the second quarter of 2014 that grew quickly in popularity, followed by an iPhone bidding app in late 2014 to further extend its reach among users of the platform.
Investors have also benefitted from Auction.com's technological innovation with the launch of the Auction.com Real Estate Nowcast. Building upon the work of Google chief economist Hal Varian, the Nowcast model combines industry data, proprietary company transactional data and real-time Google Trends data to predict market activity weeks before the findings of other benchmark studies are released.
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