ORLANDO—With commercial real estate activity heating up, more competitors are moving into the Central Florida landscape looking for a piece of the pie. Cresa, for example, just added Caleb Lewis to the office rep mix in Tampa.
With that in mind, we set out to discover how CBRE Orlando is staying ahead of the competition. GlobeSt.com caught up with Bill Moss, senior managing director in the firm's Orlando offices, to get some direct answers.
“We continue to make major investments in corporate infrastructure in order to make our people more productive in serving our clients' needs,” Moss tells GlobeSt.com. As an example, he points to market intelligence as the lifeblood of CBRE's business.
“We invest significantly in research so it can help clients make sound business decisions,” Moss says. “We publish over 3,000 market reports every year on our online Global Research Gateway.”
CBRE Orlando is also tech-savvy. Moss says the firm makes technology a major priority.
“We were the first commercial real estate firm to introduce an app for the iPhone, and we're deploying similar mobile, rich media technology in our pitches and presentations,” Moss says. “We are also continuously recruiting young talent and grooming them for future success through our mentoring program.”
Finally, Moss says, CBRE focuses intentionally on workplace strategy. The firm's Workplace360 initiative, which it rolled out in Orlando this year, aims to create a greener, more flexible, technology-enabled, collaborative office environment.
“We are leading our industry and clients by example,” he says. “We are the only real estate firm in the US that is doing this.”
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