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She was most recently content director for a business-to-business publisher, overseeing four publications. While at Meeting News, a travel trade publication, she received a Best Reporting award for a story on meeting cancellations in New Orleans during Hurricane Katrina.","imageLarge":"http://images.globest.com/contrib/content/uploads/2016/01/Rayna-Katz_avatar_1453919391-136x136.jpg","webUrl":"/author/profile/rayna-katz/"}],"publication":"Globe Street","kicker":"","kickerNode":[],"prettyDate":"August 24, 2015","pubDate":"2015-08-24 13:00:00:000","modifiedDate":"","isDownload":"false","primaryCategory":{"channelName":"","sectionName":"","name":"","uri":"","slug":"","channelUri":""},"tags":[],"image":{"uri":"","width":"","height":"","alt":""},"embed1":"","embed2":"","summary":"NEW YORK CITY—The property's latest owner, Shorenstein Properties, is conducting an extensive renovation and rebranding following its acquisition of the asset this past Spring.","categories":[],"allCategories":[{"sectionName":"Aggregate (external)","channelName":"GlobeSt Sections"},{"sectionName":"Development","channelName":"Globest Topics"},{"sectionName":"","channelName":"GlobeSt Market"},{"sectionName":"","channelName":"GlobeSt Sections"},{"sectionName":"","channelName":"Globest Sectors"},{"sectionName":"","channelName":"Globest Topics"},{"sectionName":"New York","channelName":"GlobeSt Market"},{"sectionName":"Office","channelName":"Globest Sectors"},{"sectionName":"Retail","channelName":"Globest Sectors"}],"bodyArray":["<p xmlns:i=\"incisive-repository\" xmlns=\"http://www.w3.org/1999/xhtml\">NEW YORK CITY—GlobeSt.com has confirmed that <strong>Shorenstein Properties</strong> has an ambitious plan for 1407 Broadway that includes a full renovation and rebranding. The company is investing $30 million to refurbish the Midtown office property, according to the <em>Wall Street Journal</em>.</p> <p xmlns:i=\"incisive-repository\" xmlns=\"http://www.w3.org/1999/xhtml\"><strong>SRS Real Estate Partners</strong> EVP and principal <strong>Patrick Smith</strong>, SVP <strong>Erin Grace</strong> and VPs <strong>Corey Zolcinski </strong>and <strong>Matt Ogle </strong>have been retained to market the building's 33,000 square feet of retail space while <strong>CBRE</strong> vice chairman <strong>Peter Turchin</strong> and first VP<strong> </strong>Gregg Rothkin have been tapped to market the 1.1 million-square-foot asset's office space, GlobeSt.com has learned EXCLUSIVELY. The building's lobby, retail stores, façade and entrance all are being redesigned.</p> <p xmlns:i=\"incisive-repository\" xmlns=\"http://www.w3.org/1999/xhtml\">This past May, <a href=\"http://www.globest.com/news/12_1101/newyork/acquisitions_dispositions/Lightstone-Sells-1407-Broadway-357535-1.html\"> Shorenstein purchased the property from Lightstone for just over $330 million, or $303 per square foot</a>. It sits between West 38th and West 39th streets, in the Garment District.</p> <p xmlns:i=\"incisive-repository\" xmlns=\"http://www.w3.org/1999/xhtml\">Currently, the retail space is 61% occupied while the entire building is 81% occupied. Major retail tenants include <strong>Abigael's on Broadway</strong>, <strong>Capital One</strong> and <strong>Wells Fargo</strong>. Major office tenants include <strong>Main Street Hub</strong>, <strong>TechStars</strong>, <strong>GoGoTech</strong>, <strong>S. 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