Shorenstein Lands Anchor Tenant at Center Plaza Complex

BOSTON—In a major expansion move, Localytics is relocating operations from Arch Street to Shorenstein Properties' 2 Center Plaza office building here.

The lifecycle engagement platform for web and mobile apps has signed a lease for 55,000 square feet and will be the anchor tenant at Center Plaza, a 717,128-square-foot mixed-use complex at the intersection of Beacon, Cambridge, and Somerset streets, directly across from City Hall Plaza. Localytics, which also has offices in San Francisco and London, currently occupies 18,000 square feet at 101 Arch St. Its new space will be located on one floor at Center Plaza. The firm expects to move into its new Boston office by March 2016. Terms of the lease deal were not disclosed.

“We are growing like crazy in Boston and need a space that we can call home for many years to come,” says Raj Aggarwal, CEO of Localytics. “Shorenstein Properties has had great success with its partnership with Twitter on the West Coast, and we saw an opportunity to join forces on the East Coast and create a space for Localytics to grow into. Our vision is also to open our new office up to the Boston startup community and give these companies an opportunity to host events and meetings, making the office a center for innovation.”

In the first six months of 2015, Localytics has raised $35 million in funding, announced predictive app marketing features, analytics for the Apple Watch and new e-mail marketing capabilities, acquired automated organizational tool company Splitforce and became the first app lifecycle engagement platform to be named a Twitter Mobile Measurement Partner.

Shorenstein Properties was represented by a CBRE/New England's team led by Andy Hoar, president/co-managing partner, John Butterworth, executive vice president/partner, Kevin Kennedy, first vice president, and Suzanne Brown, assistant vice president. Localytics was represented by a T3 Advisors' team led by Greg Hoffmeister, managing director, and Jon Frisch, vice president.

CBRE's Kennedy says of the deal, “We are seeing a tremendous uptick in tech companies seeking well-positioned and highly-accessible space in downtown Boston, over other areas such as Kendall Square in Cambridge. Center Plaza delivers an outstanding location on this side of the river, and with the ongoing renovation/rebranding campaign, we are confident that the building will be even more attractive as a top tenant destination going forward.”

Shorenstein announced earlier this year that it will be launching soon a significant capital improvement program at Center Plaza that will include new office amenities such as a bike room and conference center, as well as renovations to the street-level interior lobbies, exterior walkway/breezeway areas, and rooftop. Shorenstein officials told Globest.com earlier this year the capital improvements would cost more than $20 million to complete.

The Center Plaza building features a 900-foot retail promenade along Cambridge Street, a 575-car parking garage, and convenient access to public transit, including the Red, Green, and Blue lines.