Zillow Finishes Trulia Integration

SEATTLE—Zillow Group says it has completed the integration of Trulia. Zillow Group has been working to merge Trulia's advertising products with Zillow's since the acquisition closed in February. The integration, originally slated to be complete by the end of 2015, has been completed significantly ahead of schedule with the combination of Zillow and Trulia's advertising platforms. 

"As we near the end of this transitional year, I am incredibly proud of the speed at which we integrated the Zillow and Trulia advertising products," said Spencer Rascoff, Zillow Group CEO. "Every one of our ad products—mortgages, rentals, display media, and now real estate agent advertising—are seamlessly integrated so Zillow Group clients can buy advertising from one company, and the ads are shown across multiple consumer brands. We completed this complicated integration months ahead of schedule and are now well-positioned to benefit from our enormous audience scale as we move into 2016."

For agents and brokers who use Zillow and Trulia to connect with buyers and sellers, the completion of the integration means they can manage their advertising efforts across both sites through one streamlined platform, Premier Agent. Through Premier Agent, agents can access and manage their combined Zillow and Trulia profile, which includes profile information, client reviews, and past sales.  Agents can also manage their advertising products and contacts, and have access to fast, comprehensive customer support.

Zillow Group has already completed the transition of all other areas including corporate shared services, operations, mortgage advertising, display media and rentals advertising. To commemorate the occasion, the team responsible for the real estate advertising integration was to ring the opening bell at NASDAQ on Wednesday morning. The Zillow Group portfolio of consumer brands includes real estate and rental marketplaces Zillow, Trulia, StreetEasy and HotPads.