Starwood Launches Aloft Hotel in Allen

DALLAS--Starwood Hotels & Resorts Worldwide Inc.'s Aloft brand will soon make its debut in Allen. The hotel will be located at Watters Creek at Montgomery Farm, a mixed-used development, and is set to open in March 2018.

Owned by Watters Creek Hospitality LLC, and managed by Aimbridge Hospitality, the newly constructed Aloft hotel will feature 136 spacious, loft-like rooms, tech-forward innovation and an energetic atmosphere.

“We look forward to adding Allen to the Aloft brand's rapidly growing list of destinations in Texas,” says Brian McGuinness, senior vice president, Specialty Select Brands for Starwood. “Aloft recently opened its 100th hotel worldwide, propelled by the success of its leading-edge design, tech-forward mindset and buzzing social scene.”

Aloft Allen will be located on West Bethany Drive within the Watters Creek development, which includes shops, offices and residences, as well as several popular restaurants. Aloft will be convenient to Dr Pepper Star Center, Allen Premium Outlets, Allen Event Center, Heard Natural Science Museum and Wildlife Sanctuary and McKinney National Airport. 

“Aloft Allen will offer travelers an exciting, new option and undoubtedly emerge as a popular destination for next generation travelers and young professionals with its active social scene and live music performances,” Terry Montesi, CEO of Trademark, told GlobeSt.com. “With its distinctive design and innovative brand-led programming, Aloft Allen will help meet the rising demand for stylish, high-caliber lodging in this densely populated area. We look forward to welcoming Starwood's popular Aloft brand to Allen.”

Aloft is Starwood's fastest-growing brand with 100 hotels in 16 countries now open, and the company's second largest pipeline in hotels. And Aloft continues to enter new markets—including recent openings in Munich and Stuttgart, Germany—and is on track to triple its footprint in Mexico in less than two years.