LOS ANGELES—Coldwell Banker Commercial Advisors is expanding in the Northwest region of Los Angeles, and has hired Lee Black, formerly an executive managing director at Cushman & Wakefield, to lead the new office. The opening is part of the firm's nationwide expansion and a shift to focus on institutional investment clients as well as an effort to restore the CBC Advisors brand.
“This is a critical market for us to expand nationwide. We really know the power and potential of this market,” Lew Cramer, CEO of CBC Advisors, tells GlobeSt.com. “We want to provide best-in-class service across the country, and unless you have something in Southern California, you are really not an international institutional player. We see this as an integral market for our expansion. It was a natural fit.”
The new office will be a full-service brokerage house, and focus across sectors and submarkets in the northwestern region. “We see the growth potential there in every sector of the commercial real estate world,” he adds. “Lee is so highly respected, and will be the anchor of expanding that office into a full-service office.”
The decision to move into the region now, however, was more about finding the right broker to manage the office than following a particular market trend. Cramer noted the old Dodger baseball adage, “We are recruiting the player, not the position,” saying that Black was the perfect fit for the job. “Lee is the kind of player-coach and producer that we feel very comfortable with,” Cramer adds. “We put trust ahead of a transaction. We want to work with people that we are comfortable with and that represent our brand, and Lee Black is clearly that individual.
Lee's storied experience with institutional clients also made him a good fit to carry out the firm's lofty expansion goals. “Part of this expansion is also focusing on institutional clients, and Lee has had a lot of work over the years with the major institutions that will play out well not just in the valley, but in the entire Southern California market and across the country,” Cramer adds.
While the goal of this office is to gain a strong foothold in Northwest Los Angeles, the firm's nationwide expansion is not slowing down. Cramer says that we can expect to see more offices open in the Southern California market in the future.
LOS ANGELES—Coldwell Banker Commercial Advisors is expanding in the Northwest region of Los Angeles, and has hired Lee Black, formerly an executive managing director at Cushman & Wakefield, to lead the new office. The opening is part of the firm's nationwide expansion and a shift to focus on institutional investment clients as well as an effort to restore the CBC Advisors brand.
“This is a critical market for us to expand nationwide. We really know the power and potential of this market,” Lew Cramer, CEO of CBC Advisors, tells GlobeSt.com. “We want to provide best-in-class service across the country, and unless you have something in Southern California, you are really not an international institutional player. We see this as an integral market for our expansion. It was a natural fit.”
The new office will be a full-service brokerage house, and focus across sectors and submarkets in the northwestern region. “We see the growth potential there in every sector of the commercial real estate world,” he adds. “Lee is so highly respected, and will be the anchor of expanding that office into a full-service office.”
The decision to move into the region now, however, was more about finding the right broker to manage the office than following a particular market trend. Cramer noted the old Dodger baseball adage, “We are recruiting the player, not the position,” saying that Black was the perfect fit for the job. “Lee is the kind of player-coach and producer that we feel very comfortable with,” Cramer adds. “We put trust ahead of a transaction. We want to work with people that we are comfortable with and that represent our brand, and Lee Black is clearly that individual.
Lee's storied experience with institutional clients also made him a good fit to carry out the firm's lofty expansion goals. “Part of this expansion is also focusing on institutional clients, and Lee has had a lot of work over the years with the major institutions that will play out well not just in the valley, but in the entire Southern California market and across the country,” Cramer adds.
While the goal of this office is to gain a strong foothold in Northwest Los Angeles, the firm's nationwide expansion is not slowing down. Cramer says that we can expect to see more offices open in the Southern California market in the future.
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