Why It's Do-or-Die for Retail Asset Pricing

By Geoffery Metz & By geofferymetz | May 18, 2016 at 03:45 AM

IRVINE, CA—Low cap rates are only part of the story, according to Nicholas Coo of Faris Lee Investments.

Coo:

Nicholas Coo Faris Lee Investments GlobeSt.com: Are we at the top of the market relative to pricing in your opinion? Nicholas Coo: GlobeSt.com: What considerations are made when developing a "go to market" pricing strategy for your clients? Coo: GlobeSt.com: Can you speak to how Faris Lee's pricing process may be different from others? Coo: GlobeSt.com: What elements aside from the cap rates are also critical in establishing value / pricing strategies? Coo:

Coo:

Nicholas Coo Faris Lee Investments GlobeSt.com: Are we at the top of the market relative to pricing in your opinion? Nicholas Coo: GlobeSt.com: What considerations are made when developing a "go to market" pricing strategy for your clients? Coo: GlobeSt.com: Can you speak to how Faris Lee's pricing process may be different from others? Coo: GlobeSt.com: What elements aside from the cap rates are also critical in establishing value / pricing strategies? Coo:

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