NEW YORK CITY—Commercial real estate technology company RealNex has launched the second iteration of its five-tools-in-one system, GlobeSt.com has learned EXCLUSIVELY. An upgrade from the previous version—which was introduced last year—the new offering includes a cloud-based customer-relationship management system.
That enhancement “has led to increased data integration, giving CRE brokers the ability to publish information across the platform, instead of having to redundantly enter it,” RealNex president & CEO Jeff Finn tells GlobeSt.com EXCLUSIVELY. The company's technology suite also now includes “user managed company branding,” he adds, allowing for “elegant design of professional proposals, websites and brochures for property marketing.”
The five CRE firms that were integrated to create one product are CRM system provider REA; financial analytics firm REIWise; property listings entity PropertyLine; emarketing platform Buzz Target and transaction management platform Ten Eight. The new RealNex solution set has consolidated these products into three components: CORE, a central hub to manage CRM, operations, and real estate, MarketEdge, sophisticated yet simple-to-use tools for investment, lease analysis, and marketing, and MarketPlace, a destination to list, search and transact.
The combined product represents a cost savings for RealNex's broker clients over the tools offered by other industry tech providers, Finn adds.
“Our main competitors offer the individual components of our solution for $90 to a few hundred dollars monthly, per user. By contrast, we offer our technology for $85 monthly for multiple pieces, per user. We don't need high prices to enter the market because when we acquired the five tools, we gained a large customer base so we have economies of scale,” he explains.
The new offering also has a consolidated dashboard view, user-managed company branding, a marketing publisher, mobile-friendly input forms and a newly-designed, intuitive and modern user interface. It took two years to develop, and started from a perceived need to blend tools together.
“I identified a set of disparate solutions that, once combined, could create serious improvement in the workflow and productivity of commercial real estate professionals worldwide,” says Mark Kingston, chairman of RealNex and its founding partner, Pavonis Group. “It has taken an enormous amount of work to make the vision a reality, but the functionality and opportunity this complete set of tools offers the real estate industry has been well worth the effort.”
That enhancement “has led to increased data integration, giving CRE brokers the ability to publish information across the platform, instead of having to redundantly enter it,” RealNex president & CEO Jeff Finn tells GlobeSt.com EXCLUSIVELY. The company's technology suite also now includes “user managed company branding,” he adds, allowing for “elegant design of professional proposals, websites and brochures for property marketing.”
The five CRE firms that were integrated to create one product are CRM system provider REA; financial analytics firm REIWise; property listings entity PropertyLine; emarketing platform Buzz
The combined product represents a cost savings for RealNex's broker clients over the tools offered by other industry tech providers, Finn adds.
“Our main competitors offer the individual components of our solution for $90 to a few hundred dollars monthly, per user. By contrast, we offer our technology for $85 monthly for multiple pieces, per user. We don't need high prices to enter the market because when we acquired the five tools, we gained a large customer base so we have economies of scale,” he explains.
The new offering also has a consolidated dashboard view, user-managed company branding, a marketing publisher, mobile-friendly input forms and a newly-designed, intuitive and modern user interface. It took two years to develop, and started from a perceived need to blend tools together.
“I identified a set of disparate solutions that, once combined, could create serious improvement in the workflow and productivity of commercial real estate professionals worldwide,” says Mark Kingston, chairman of RealNex and its founding partner, Pavonis Group. “It has taken an enormous amount of work to make the vision a reality, but the functionality and opportunity this complete set of tools offers the real estate industry has been well worth the effort.”
© Arc, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to TMSalesOperations@arc-network.com. For more information visit Asset & Logo Licensing.