LOS ANGELES—C21 Peak Commercial has teamed with Flashman Investment Group to open a new office in Brentwood. The new office is C21 Peak Commercial's second Los Angeles office and is part of the firm's five-year growth plan. The firm will focus on multifamily properties in the Los Angeles market, and specifically on the Westside. While the new office is part of the firm's strategy, it also underlines the strong fundamentals in the L.A. market. Jason Flashman will lead the new office.
“We aligned with Century 21 in 2015 with the intent to take our commercial division to another level. The new Los Angeles office in Brentwood is part of that vision to capture as much market share as we can,” Stuart Steinberg, C21 Peak Commercial's manager and realty operations director, tells GlobeSt.com. “The Brentwood market has a great reputation and we wanted to take our brand to a level where our client base and investors will see us as active players in the market.”
The firm's first office is in Woodland Hills, and the Steinberg and Flashman agree that having a presence on the Westside is important for the firm's expansion. “Most of the people who own are mostly on the Westside and are able to get to our clients faster than most other people would,” Flashman tells GlobeSt.com, while Steinberg adds, “Having an office on the Westside positions us to serve a greater part of the market. The Los Angeles area as we know it has been robust, and it has been growing leaps and bounds. A good percentage of the real estate is in this market, and that is what we are trying to capture.”
The two firms only discussed aligning three months ago, but knew immediately that it was a good fit and that the two shared common interests. “Peak and Century 21 offers a high level of service that is beyond what anyone else could offer. We think that we made the best decision in choosing a company that could bring services that not many other brokerage companies can,” says Flashman, who has received multiple offers from different companies for partnership opportunities. C21 Peak Commercial was among the callers. “We sought after Jason,” admits Steinberg. “We wanted to open up in the L.A. market with a solid foundation and we were aware of Jason and his team. He has a favorable reputation in the market and a strong presence. We were very optimistic about the multifamily sector, which has been his strength. We are very selective of the people that represent our brand, and Jason's character and enthusiasm fit out model.”
While the firm is actively looking to grow in the Los Angeles market, Steinberg and Flashman weren't specific about its goals in terms of volume or recruiting. “We are primarily focused on multifamily, and we specialize in deals $1 million and up, and we are looking to bring a higher level of service than we did at Keller Williams,” says Flashman about his specific goals, highlighting the importance of client services at the firm.
While the economy is being watched with a magnifying glass, the Los Angeles market continues to see an influx of investors and growing firms like this one. As a result, some experts are saying that the L.A. market has a long runway ahead.
LOS ANGELES—C21 Peak Commercial has teamed with Flashman Investment Group to open a new office in Brentwood. The new office is C21 Peak Commercial's second Los Angeles office and is part of the firm's five-year growth plan. The firm will focus on multifamily properties in the Los Angeles market, and specifically on the Westside. While the new office is part of the firm's strategy, it also underlines the strong fundamentals in the L.A. market. Jason Flashman will lead the new office.
“We aligned with Century 21 in 2015 with the intent to take our commercial division to another level. The new Los Angeles office in Brentwood is part of that vision to capture as much market share as we can,” Stuart Steinberg, C21 Peak Commercial's manager and realty operations director, tells GlobeSt.com. “The Brentwood market has a great reputation and we wanted to take our brand to a level where our client base and investors will see us as active players in the market.”
The firm's first office is in Woodland Hills, and the Steinberg and Flashman agree that having a presence on the Westside is important for the firm's expansion. “Most of the people who own are mostly on the Westside and are able to get to our clients faster than most other people would,” Flashman tells GlobeSt.com, while Steinberg adds, “Having an office on the Westside positions us to serve a greater part of the market. The Los Angeles area as we know it has been robust, and it has been growing leaps and bounds. A good percentage of the real estate is in this market, and that is what we are trying to capture.”
The two firms only discussed aligning three months ago, but knew immediately that it was a good fit and that the two shared common interests. “Peak and Century 21 offers a high level of service that is beyond what anyone else could offer. We think that we made the best decision in choosing a company that could bring services that not many other brokerage companies can,” says Flashman, who has received multiple offers from different companies for partnership opportunities. C21 Peak Commercial was among the callers. “We sought after Jason,” admits Steinberg. “We wanted to open up in the L.A. market with a solid foundation and we were aware of Jason and his team. He has a favorable reputation in the market and a strong presence. We were very optimistic about the multifamily sector, which has been his strength. We are very selective of the people that represent our brand, and Jason's character and enthusiasm fit out model.”
While the firm is actively looking to grow in the Los Angeles market, Steinberg and Flashman weren't specific about its goals in terms of volume or recruiting. “We are primarily focused on multifamily, and we specialize in deals $1 million and up, and we are looking to bring a higher level of service than we did at Keller Williams,” says Flashman about his specific goals, highlighting the importance of client services at the firm.
While the economy is being watched with a magnifying glass, the Los Angeles market continues to see an influx of investors and growing firms like this one. As a result, some experts are saying that the L.A. market has a long runway ahead.
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