CARLSBAD, CA—GlobeSt.com has learned exclusively that locally based Real Capital Markets has launched its RCM inSIGHT platform for commercial real estate owners, the CRE industry's first end-to-end business-intelligence platform that allows principals to capture, consolidate and organize critical portfolio and capital-markets information while streamlining reporting and analysis throughout the investment-sale life cycle. The enterprise-level platform integrates with RCM's marketing and transaction-management solutions to form an online bridge between teams, third-party investment-sales brokers and buyers.
As GlobeSt.com recently reported, RCM's COO Tina Lichens mentioned the platform's ability to make deals flow more quickly and easily. According to the company, the technology aggregates the disparate data created in today's CRE environment into a centralized portfolio intelligence hub that provides owners and investors with meaningful real-time insights to better understand and improve portfolio performance, spur demand, optimize profitability and increase liquidity. The technology is especially beneficial for REITs, national and regional investment and management firms and institutional owners seeking to unify workflows, aggregate data, create operational efficiencies, increase transparencies and optimize reporting and performance tracking.
Steve Shanahan, executive managing director of RCM, says, “RCM inSIGHT is the continued evolution of RCM's enterprise-level products and services that are designed to increase exposure, enhance reporting and communication, drive profitability and shorten timelines every step of the way. With RCM inSIGHT, principals and ownership entities not only have access to a single networked view of their entire portfolio, but they can see exactly what stage of ownership life cycle each asset is in.”
The platform also provides sellers real-time access to their third-party broker's sales and marketing activity, where they can view the potential buyers who have expressed interest in their properties—including who has accessed due diligence, toured the asset and placed bids. “This new technology allows business leaders to see the depth of their organization's investment-sales activity, identify key trends and make informed decisions to better manage their assets as they work through the disposition process,” Shanahan says.
Among the key features of RCM inSIGHT:
- Detailed portfolio reporting—access to real-time analytics such as cap rates, market prices (asking/forecast prices) and sale prices by asset, by geography and by asset class.
- Access to each stage in the sales cycle—from managing the broker opinion of value, property listing and buyer database to contract negotiation and sale.
- Seamless integration with third-party CRM systems—pulling together sales, marketing, website listing information and other elements into one efficient platform.
- Improved efficiency by automating tasks, synchronizing contact information and eliminating redundant data entry.
- Streamlined solution to maximize asset demand and sales proceeds and shorten timeframes.
CARLSBAD, CA—GlobeSt.com has learned exclusively that locally based Real Capital Markets has launched its RCM inSIGHT platform for commercial real estate owners, the CRE industry's first end-to-end business-intelligence platform that allows principals to capture, consolidate and organize critical portfolio and capital-markets information while streamlining reporting and analysis throughout the investment-sale life cycle. The enterprise-level platform integrates with RCM's marketing and transaction-management solutions to form an online bridge between teams, third-party investment-sales brokers and buyers.
As GlobeSt.com recently reported, RCM's COO Tina Lichens mentioned the platform's ability to make deals flow more quickly and easily. According to the company, the technology aggregates the disparate data created in today's CRE environment into a centralized portfolio intelligence hub that provides owners and investors with meaningful real-time insights to better understand and improve portfolio performance, spur demand, optimize profitability and increase liquidity. The technology is especially beneficial for REITs, national and regional investment and management firms and institutional owners seeking to unify workflows, aggregate data, create operational efficiencies, increase transparencies and optimize reporting and performance tracking.
Steve Shanahan, executive managing director of RCM, says, “RCM inSIGHT is the continued evolution of RCM's enterprise-level products and services that are designed to increase exposure, enhance reporting and communication, drive profitability and shorten timelines every step of the way. With RCM inSIGHT, principals and ownership entities not only have access to a single networked view of their entire portfolio, but they can see exactly what stage of ownership life cycle each asset is in.”
The platform also provides sellers real-time access to their third-party broker's sales and marketing activity, where they can view the potential buyers who have expressed interest in their properties—including who has accessed due diligence, toured the asset and placed bids. “This new technology allows business leaders to see the depth of their organization's investment-sales activity, identify key trends and make informed decisions to better manage their assets as they work through the disposition process,” Shanahan says.
Among the key features of RCM inSIGHT:
- Detailed portfolio reporting—access to real-time analytics such as cap rates, market prices (asking/forecast prices) and sale prices by asset, by geography and by asset class.
- Access to each stage in the sales cycle—from managing the broker opinion of value, property listing and buyer database to contract negotiation and sale.
- Seamless integration with third-party CRM systems—pulling together sales, marketing, website listing information and other elements into one efficient platform.
- Improved efficiency by automating tasks, synchronizing contact information and eliminating redundant data entry.
- Streamlined solution to maximize asset demand and sales proceeds and shorten timeframes.
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