Slowly but surely, the real estate market is adopting technology. The latest is PLS, a searchable online platform exclusively for brokers to market pocket listings. Veteran real estate broker Christopher Dyson, along with his partners Mauricio Umansky, CEO and founder of The Agency, and Million Dollar Listings' James Harris and David Parnes, are behind the new platform, which they hope will become an industry staple.
“It is a platform for both residential and commercial equally,” Dyson tells GlobeSt.com. “As a broker, I get frustrated about how pocket listings are being marketed because I get 15 to 20 emails a day with information from brokers with pockets or looking for pockets. I wanted to try and create a platform where brokers could collate and aggregate the information that they are already sharing in one place and in a searchable platform that is exclusively for agents. This is a platform that allows agents to explore a more discreet marketing platform.”
While Dyson is a residential agent, he says that the same benefits apply to the commercial industry, and actually, in some cases, are even greater. Because off-market deals are much more common in commercial real estate, this platform will allow users to reach beyond their network without going through a full marketing process. “In the commercial space, a very large portion of marketed assets are overlooked. A lot more of the inventory is shopped in an off-market fashion,” says Dyson. “We allow the agents to share as little information as possible.”
The service launched this summer and already has more than $300 million worth of listings, both commercial and residential, and more than 1,000 brokers nationwide. On the commercial side, Dyson says that there are already significant listings, including a $20 million mixed-use property on Sunset, a $9 million retail property in L.A. and $5.9 million sale lease back in Miami. “Commercial agents have already started to embrace it. The reaction has been really exciting,” he says. “We want this to strengthen and protect the agent community, and it is designed to help agents protect their value. Information is shared so freely, and we want to offer agents a place where only agents can join and share information. It has been an exciting start, and we hope that it becomes a staple of all agents.”
Slowly but surely, the real estate market is adopting technology. The latest is PLS, a searchable online platform exclusively for brokers to market pocket listings. Veteran real estate broker Christopher Dyson, along with his partners Mauricio Umansky, CEO and founder of The Agency, and Million Dollar Listings' James Harris and David Parnes, are behind the new platform, which they hope will become an industry staple.
“It is a platform for both residential and commercial equally,” Dyson tells GlobeSt.com. “As a broker, I get frustrated about how pocket listings are being marketed because I get 15 to 20 emails a day with information from brokers with pockets or looking for pockets. I wanted to try and create a platform where brokers could collate and aggregate the information that they are already sharing in one place and in a searchable platform that is exclusively for agents. This is a platform that allows agents to explore a more discreet marketing platform.”
While Dyson is a residential agent, he says that the same benefits apply to the commercial industry, and actually, in some cases, are even greater. Because off-market deals are much more common in commercial real estate, this platform will allow users to reach beyond their network without going through a full marketing process. “In the commercial space, a very large portion of marketed assets are overlooked. A lot more of the inventory is shopped in an off-market fashion,” says Dyson. “We allow the agents to share as little information as possible.”
The service launched this summer and already has more than $300 million worth of listings, both commercial and residential, and more than 1,000 brokers nationwide. On the commercial side, Dyson says that there are already significant listings, including a $20 million mixed-use property on Sunset, a $9 million retail property in L.A. and $5.9 million sale lease back in Miami. “Commercial agents have already started to embrace it. The reaction has been really exciting,” he says. “We want this to strengthen and protect the agent community, and it is designed to help agents protect their value. Information is shared so freely, and we want to offer agents a place where only agents can join and share information. It has been an exciting start, and we hope that it becomes a staple of all agents.”
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