Marketing Effort Targets Energy/Law/Tech

HOUSTON—Marketing efforts are underway for Houston Center, with special attention being paid to the following industries as leasing targets: energy, professional, law firms and technology, GlobeSt.com learns. Transwestern has been retained by Brookfield to provide leasing services for the mixed-use campus at 909 Fannin St. in the CBD comprised of 4.2 million square feet of office and retail space.

The office leasing team includes executive vice president David Baker, vice president Kelli Gault, managing director Doug Little and senior vice president Debbie Wilson. Meanwhile, managing director Nick Hernandez, senior vice president Crystal Allen and senior associate Kim Bernick will handle the retail leasing.

“We are honored to have been chosen to work alongside the visionary leaders at Brookfield to lease this signature project,” said Kevin Roberts, Transwestern's Southwest president. “Contributing to the repositioning of Houston Center is a one-of-a-kind opportunity, and we look forward to providing extraordinary results for Brookfield. Houston Center is in one of the most dynamic areas of downtown, which has seen a tremendous revitalization, attracting new businesses and creating a compelling environment for both tenants and visitors.”

Located near Discovery Green, Marriott Marquis, George R. Brown Convention Center, Avenida Houston and the new high-rise residential tower One Park Place, the five-building complex has earned a walk score of 98, the highest rating in Houston. Tenants benefit from transportation access with proximity to MetroRail and Greenlink.

“Once renovations at the development are complete, Houston Center will have the most amenity-rich office environment in the Central Business District and will be the premier location to attract and retain employees,” said Baker. “The development will have the most food, entertainment and fitness options in the area, multiple indoor and outdoor workspaces throughout the complex, and will be within walking distance of many new residential and hotel options.”

The assignment includes Fulbright Tower at 1.2 million square feet, LyondellBasell Tower at 1.1 million square feet, 2 Houston Center at 1 million square feet, 4 Houston Center at 674,000 square feet, and The Shops at Houston Center at 196,000 square feet.

“We are excited to be working with such a forward-thinking owner that has a national view of the latest tenant workplace trends,” Baker tells GlobeSt.com. “Brookfield is a national leader in creating workplace environments and providing project amenities that give its tenants the competitive edge in recruiting and retaining the best and brightest employees in their field.”