
- 68% of respondents who have made adaptations have added in-store services and/or incentives.
- 1% of adaptors have added in-store pickup and returns options for purchases made online.
- 5% of adaptors have altered their store prototype (i.e. smaller store size or increased focus on showrooming).
- 2% of adaptors have incorporated “experience” draws such as demonstrations, classes, performances or other in-store events.
- 6% of adaptors have increased coordination between online and bricks-and-mortar operations.
- 3% of adaptors have adjusted store inventory (i.e. fewer in-stock SKUs, larger quantities of popular items).
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