The hotel industry has undeniably been ravaged by the coronavirus pandemic, leaving many hotel assets in distress. While some operators are in survival mode, Lowe has delivered its latest hotel project, the renovation and repositioning of Town & Country resort in San Diego. The multi-million dollar project started before the pandemic, and has still found a foothold despite the market disruption. In fact, the property is attracting leisure travelers.
"Town and Country is attracting significant leisure travelers from throughout Southern California as people seek drive-to getaways. The property's abundant outdoor spaces, two pools with expansive deck areas and cabanas, al fresco dining, shaded gathering spots, a park and walking trails, are features that are even more attractive during this unusual time," Matt Walker, EVP at Lowe, tells GlobeSt.com.
The property did make significant changes to follow coronavirus safety guidelines while maintaining the guest experience. "Town and Country is managed by Lowe's hotel management subsidiary CoralTree Hospitality," says Walker. "The CoralTree team, led by VP and Managing Director April Shute, has instituted new operation protocols and procedures that align with area guidelines for managing during COVID as well as newly adopted hotel industry standards for cleaning and safety. Working within these guidelines we are still providing guests a top-quality, welcoming and comfortable guest experience."
The hotel also benefits from an outdoor park that has become a centerpiece of the property. The 12-acre park runs along the San Diego River and includes a pedestrian bridge and a multi-use trail system. This park has also been a driver of activity for the property. "Being next to the San Diego trolley and two major freeways, Town and Country is a hub of activity and a launching point for exploring the local area. Accordingly, the new three-acre park, which straddles both sides of the San Diego River is a critical part of Lowe's vision for the asset," says Walker. Hotel guests can cross the new bridge across the river and connect to a trail system that will ultimately reach the Pacific Ocean to the west."
In a time when outdoor activities and spaces have heightened value for guests, the park is a benefit for both the property and community. "The park provides a significant benefit for the community, a fantastic venue for public festivals and events, enhances the outdoor experience for visitors to Town and Country," says Walker. "Lowe's local team, led by SVP Todd Majcher, embraced the improvement of the river experience by working with the San Diego River Park Foundation to restore the natural habitat alongside the San Diego River."
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