When Natasha Falconi steps onto the stage at GlobeSt.com’s Women of Influence conference next month, she will bring with her a story that is as much about personal evolution as it is about transforming the commercial real estate landscape. As the founder and president of Falconi Capital, her journey from CPA to entrepreneur is marked not only by ambition but by a deep sense of purpose and a commitment to empowering others—especially women—to achieve true ownership and generational wealth.
Falconi’s foray into real estate began in the tax department of a major firm, where she worked as a certified public accountant. But it wasn’t long before she realized that her true calling lay beyond spreadsheets and compliance. “I wanted to be involved in the business itself, to create tangible value,” Falconi recalls. This desire led her to the investor side of CRE, where she saw the opportunity to build something lasting—not just for herself, but for investors and entire communities. Her focus on multifamily properties reflects this ethos: “It’s about improving neighborhoods and generating long-term returns,” she says.
For Falconi, the heart of every deal is not just the property, but the people involved. She believes that structuring a successful investment is fundamentally about aligning risk, reward, timelines, and expectations among all stakeholders. “Transparency, discipline, and a deep understanding of the market are non-negotiable,” she explains. Even in tough economic climates, Falconi is confident that good deals are always out there for those who are well-capitalized and have strong relationships. “It’s about navigating challenges with the right partners,” she adds.
A defining theme of Falconi’s career is her advocacy for women in commercial real estate. She is passionate about moving women from participatory roles—where they support deals—to positions of true ownership, whether as passive investors or active operators. “Real estate is an incredible vehicle for building generational wealth,” Falconi asserts. She believes that understanding the investment side of the business is what gives women a real seat at the table, where decisions are made and wealth is created. “It’s not enough to be in the room—you have to be in the game.”
Building a successful pipeline, Falconi explains, is a matter of both strategy and trust. On the acquisitions front, she relies on classic methods like broker relationships and off-market outreach, but also prioritizes deep immersion in local markets, particularly in Miami neighborhoods like Hialeah and Little Havana. For investors, her approach centers on education and connection. “Consistent updates and clear communication are vital,” she says, ensuring that her investors are aligned with the long-term goals of improving communities and generating stable returns.
For women considering a start in CRE investing, Falconi’s advice is direct: don’t wait until you feel completely ready. “The learning curve is real, but the rewards are greater,” she says. She encourages aspiring investors to get involved, ask questions, and start small if necessary. Finding the right sponsor is crucial, she notes, urging women to “know your sponsor”—to understand their philosophy and make sure it matches your own goals. “Talk to several sponsors before you take the leap,” she advises.
As she prepares to share her insights at the Women of Influence conference, Falconi stands as a testament to what’s possible in commercial real estate when purpose, people, and empowerment are at the center of every decision. Her story is one of building not just properties, but pathways for others to follow.
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