Flexspace AI wants to bring airline and hotel-style pricing to the coworking industry. The startup is expanding its platform to help flex space and coworking operators adjust prices dynamically, aiming to give landlords and operators tools for optimizing revenue in ways more common in hospitality and other demand-driven sectors.
“Think about what you know from hotels and airlines, where prices for hotel rooms or airline seats are not static,” Flexspace co-founder and CEO Eyal Lasker told GlobeSt.com. “They can change dynamically, based on supply and demand.”
Lasker said Flexspace is now extending its dynamic pricing engine—originally designed for meeting rooms—into office space. Meeting rooms typically serve short-term group gatherings, while offices can run on terms that range from hourly to annual, adding layers of complexity that traditional commercial leasing doesn’t face.
The software draws on building-level and space-specific historical data such as occupancy and utilization, and supplements it with what Lasker described as “market data.” He emphasized that this does not include pricing information from rival providers, a sensitive issue regulators have flagged in the multifamily sector due to concerns about potential price collusion.
The challenge, Lasker explained, comes down to identifying “the optimal space at a given time based on the forecasted demand and the real demand” while weighing multiple variables. The aim is to hit the “sweet spot” in pricing—high enough to maximize revenue without deterring customers. Setting rent too high reduces conversions, while going too low leaves money on the table. Operators can also establish floor and ceiling limits to keep pricing within their comfort zone.
Most of the platform’s pricing intelligence relies on machine learning to detect patterns in the data and improve pricing accuracy over time. Generative AI, Lasker said, plays a far more limited role, confined primarily to powering the platform’s user interfaces and equipped with “guardrails” to counter issues such as hallucinations, where software fabricates results.
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