With the rise of online shopping and e-commerce, foot traffic to malls and anchor stores has significantly decreased over the past few years. Experiential has emerged to fill that void, and its role is expanding to become what the old anchor meant for malls and mixed-use centers.

GlobeSt. caught up with SRS Real Estate Partners’ Managing Principal John Few and SVP & Managing Principal Arris Noble at ICSC New York to discuss how SRS is helping these centers make the experiential transition.

In this video, you’ll also hear:

  • Which large format entertainment brands are becoming the new norm
  • The kind of volume investors can expect from these experiences
  • What meaningful differences investments in urban markets can make

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