As branded residences continue to surge, many projects now align themselves with well-known hotel or restaurant names — Ritz-Carlton, Four Seasons, Casa Cipriani, Mr. C, Villa Miami, among others.
Sam Nazarian, CEO of sbe Hospitality, set out to take that effort to another level by building HQ Residences Miami. His goal was to go beyond simply adopting aesthetics and messaging and integrate that ethos into the daily rhythm of how people live.
The project will break ground next year and will involve 20 to 25 months of construction with an opening date in 2028.
Nazarian has built an international portfolio of category-defining brands — from SLS, Delano, and Mondrian to world-renowned culinary concepts such as Katsuya. His work has earned him a reputation as a visionary who continually reshapes how people live, gather, and experience culture.
Nazarian is now extending that legacy into residential living with the launch of HQ Residences Miami — the first-ever standalone residential project under the HQ brand, owned by Sam and Marc Anthony, and his inaugural venture into branded residences without a hotel component.
HQ Residences Miami features world-class dining, tech-driven regenerative wellness, and curated entertainment that shape the building’s character and the lifestyle it supports, through a fully immersive residential experience rooted in hospitality and designed for everyday use rather than occasional use.
Nazarian said he chose Miami because “it is one of the most dynamic lifestyle capitals in the world right now. You have global wealth migration, an international audience, strong hospitality DNA, and a year-round culture that celebrates food, design, wellness, and community,” he told GlobeSt.com. “The city is evolving at a pace rarely seen in other US metros.”
Dining is the Emotional Heart of Hospitality
Dining has always been the emotional heart of hospitality, Nazarian said.
“People build relationships over a great meal — it’s where memories take shape and where a community forms,” he said.
“When you anchor a residential project with elevated culinary and beverage concepts, you’re shaping the identity and the experiential aspect of the entire building. You’re creating a sense of place that a lobby or a gym alone cannot deliver.
“We’re answering a demand for high-quality food and social experiences without leaving home. By integrating concepts like TOMA by Manolo and Sofia Vergara; Jack Coffee, and Marc’s speakeasy, we’re creating a living, breathing cultural ecosystem where neighbors become friends and a building becomes a community.”
Understand the Brand’s Unique DNA
The most successful branded residential projects come from true collaboration, Nazarian said.
“A developer and designer must understand the unique DNA of the brand, and the brand must understand the operational framework that makes the vision viable long-term,” he said.
“All sides must align on the experience we’re aiming to create and the cultural zeitgeist of the local community. Programming must enhance the property years after opening, continually pioneering and evolving with residents and the community.”
Approaching the project by building an ecosystem is when that property can become iconic, he said.
“Residents here won’t have to choose between comfort and excitement, between relaxation and community — they can have all of it in their own home,” he said.
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