Multifamily real estate has begun their embrace of artificial intelligence (AI). A JLL study found that 88% of landlords, investors and owners were piloting AI programs. But because nothing like it has ever been available before, there is no road map to follow.
Still, those who have successfully implemented the technology have realized significant efficiencies and optimized property operations, notes Becca Wilson, owner and CEO Spherexx.com. She adds that while we are stepping into a new horizon, it is having a transformative impact on property operations.
Property Managers Gain Confidence
AI tools are giving property managers the ability to focus on the highest value tasks, rather than being forced to spend most of the day on repetitive and administrative duties.
“AI is finally giving property managers the ability to work proactively instead of reactively,” says Wilson. “It brings real-time insights, predictive capabilities and automation into the everyday workflow. AI can highlight where operational attention is needed most.”
Common features in AI, like predictive modeling, natural-language processing, workflow automation and data normalization, optimize operational strategies and create efficiency in property operations.
“For property managers, it means less guesswork and more confidence,” adds Wilson. “AI helps eliminate repetitive tasks, reduce errors, and previously undetected opportunities—allowing managers to operate with sharper precision and deliver better results with less friction.”
Choosing the Right Technologies
The term AI is used often, but it shouldn’t be a catchall phrase. AI is capable of a lot of different functions. For property managers, it’s important to select the right AI-backed technologies to extract the most value and drive the type of operational results they want.
“The most successful operators don’t chase every new tool—they build a tech strategy around clarity, consistency, and integration,” says Wilson. “The right approach starts with identifying the biggest bottlenecks in operations and selecting technology that directly solves those pain points.”
Property managers specifically need to prioritize interoperability to ensure that the technology can interact with internal PMS, CRM and accounting systems; data visibility to provide unified and accurate analytics; targeted automation that can handle specific tasks, like leasing workflows, renewals and pricing logic; and human oversight. These features will ensure that the AI tools are being used to fulfill a specific purpose and goal, not just technology for technology’s sake.
Beyond Pilot Programs
AI tools are quickly integrating into the property management space. In the next 12 months, Wilson estimates that the industry will evolve from tech adoption to tech acceleration, moving beyond the pilot program phase into real operational uses. When this happens, AI will become embedded into daily property workflows, and the effect will be powerful.
“Technology will become more transparent and more tightly governed, giving operators better tools with stronger guardrails,” says Wilson. “Human oversight will become more structured, while technology becomes safer, more compliant and more aligned with regulatory expectations.”
It is all happening quickly, but AI is capable of delivering speed, scale and intelligence, giving humans the opportunity to become leaders and provide critical operational judgment.
“These are very exciting times,” says Wilson. “The companies that get this balance right will exceed expectations.”
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