Sharon Wilson Geno is President of the National Multifamily Housing Council (NMHC), the leading voice for the apartment industry and the 40 million Americans who rely on rental housing. In this GlobeSt.com Women of Influence podcast episode, she sits down with host Jenn Quader of The Smart Agency to dig into the real drivers of today's housing affordability crisis—and what it will take to solve it.
Geno explains why policy, public perception, and supply constraints must be tackled together if the industry is going to make meaningful progress on affordability across the country. She discusses how federal, state, and local decisions shape the economics of new development, and why the narrative around rental housing often obscures the scale of the sector's role in meeting demand.
The conversation also dives into some of the most contested issues in today's multifamily landscape, from the debate over build-to-rent and rent regulation to the practical realities of delivering new units in a capital- and labor-constrained market. Geno shares how NMHC is engaging on these fronts and what she believes responsible industry leadership looks like in such a charged environment.
Throughout the episode, she reflects on leading with both passion and results in commercial real estate—how to advocate for renters and owners, navigate policy headwinds, and keep long-term affordability goals at the center of strategy. For GlobeSt.com Women of Influence attendees, the interview offers an unfiltered look at one of the sector's most critical challenges and the leadership mindset needed to move the needle.
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